About Gabrielle
A Swedish cultural guide, relocation partner and host.
Raised in Stockholm · Around 25 years abroad · Based in Skåne · Swedish & English
I know that a move is never just a move. It is a new address, new systems, new routines — and the question of whether a place will ever feel like yours.
I grew up in Stockholm and spent around 25 years living and working internationally, including in the UK, France and Argentina, before returning to southern Sweden in 2023. I now work between Stockholm and Skåne, helping people move to Sweden, return home and experience the country with more confidence and curiosity.
In London, I founded Scandi Mini and built it into an international e-commerce business for Scandinavian design and lifestyle. That experience taught me how much care sits behind a good welcome: the right context, the right introductions, and attention to the small details that help people understand a new place.
Today, I bring that same combination of practical thinking, cultural knowledge and personal hosting to every relocation journey and guided day. I do not believe in one-size-fits-all moves. I start with the life you are trying to build.
What sets me apart
A life lived between places
I grew up in Stockholm, then spent around 25 years abroad before returning to Sweden. I understand the excitement, practical friction and occasional loneliness of learning how a new country works — because I have had to do it myself.
A founder's understanding of Scandinavian life
More than a decade running a Scandinavian design e-commerce business gave me a lasting eye for the culture behind the aesthetic — and the details that make a place feel considered rather than generic.
Stockholm roots. Skåne perspective.
Stockholm is where I grew up; Skåne is where I have chosen to make a home. That gives me a grounded perspective on two very different ways of living in Sweden, and on the practical choices behind a move.
A thoughtful approach to adjustment
I am currently completing a BA in Neuroscience, Psychology & Sports Science. It informs how I think about stress, confidence, environment and the gradual process of finding your footing — without turning a relocation into a clinical exercise.
Languages: fluent Swedish and English · conversational French and Danish
Professional journey
1994–1997
BA in Swedish Cultural History & Arts — including a year in France and a term in Italy.
1997–2000
Master's in Business, Stockholm University — completed in Buenos Aires, Argentina, in partnership with Ericsson.
2001–2011
Digital marketing and brand strategy at large international companies in London — working across Scandinavian, UK, and European markets
2010–2024
Founder & CEO, Scandi Mini (London), an e-commerce business and one of the UK's leading online destinations for Scandinavian design
2023
Returned to southern Sweden after around 25 years abroad.
2024–2027
BA Neuroscience, Psychology & Sports Science
2026–
Occasional host in Sweden for Tastes of Scandinavia.
2026
Founded ScandiBound — guided experiences, relocation support & coaching
2023–
Mentor with Drivkraft Akademi Malmö and Sunds Gymnasium — including Draknäste panels and UF enterprises in Malmö and Stockholm.
2025
Named Vellinge Municipality Mentor 2025.
What I do today
ScandiBound
Guided experiences, relocation support, and coaching. Personal tours, city guides, and support for those moving to or exploring Scandinavia.
Also a host and cultural expert with Tastes of Scandinavia.
Get in touch
Questions? Just email.
I read every email and reply within 24 hours on weekdays.
More of my work and writing →gabrielle@scandibound.com →